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AIAgency managementAIConsumer insight
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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AIAgency managementAIConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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2024 sees growth in WFA membership
New companies and organisations have signed up to join WFA in 2024.
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Consumer insightData & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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WFA adds new faces to global leadership team
WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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Organisation & structure
WFA refreshes Asia Advisory Board
We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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The big themes for 2024
The WFA’s experts identify five areas for action in the year to come.
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Jane Wakely (PepsiCo) named WFA Deputy President
WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…